SBS DEBUTS 鈥淟A LEY 92.1鈥� ON RECENTLY ACQUIRED KROI-FM IN HOUSTON AND SOARS TO TOP 4 GENERAL MARKET RANKING
KROI Also Ranked #1 Mornings and Afternoons Among Hispanic Listeners in Less than 90 Days
Houston, TX 鈥� [5/28/2025] 鈥� 暗网解密, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation鈥檚 sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics in morning drive, and #1 among 25-54 and 18+ Hispanics in the afternoon drive, according to the Nielsen March survey. This marks another major milestone in SBS鈥檚 history of developing, launching and establishing winning Hispanic radio formats that consistently attract market-leading audiences in the nation鈥檚 top media markets.
Initially launched in late December and featuring a unique Mexican Regional format, KROI-FM premiered its much-anticipated morning show earlier this year, hosted by legendary morning show host, Ra煤l Brindis.
A beloved voice in Houston鈥檚 Hispanic community, Brindis quickly attracted a phenomenal (and growing) following of loyal listeners by delivering a vibrant and engaging drive-time show with a mix of laughter, music and slice-of-life anecdotes that resonate with Hispanic listeners. In addition, La Ley is also dominating PM Drive listenership among Hispanics with radio personality Cheque Gonzalez.
鈥淚 am incredibly proud of our successful station launch in Houston鈥�, commented Ra煤l Alarc贸n, SBS Chairman and CEO. 鈥淎fter only three months on the air, La Ley has rapidly ascended into a Top 4 ranking in the market, on the heels of the launch of the station鈥檚 morning show with radio icon Ra煤l Brindis. His devoted fans are tuning in and enjoying the exceptional content that daily re铿俥cts who they are as a community. We are honored to serve Houston鈥檚 Latino population and build on the SBS tradition of attracting the best on-air talent and developing and supporting premiere media brands that connect, inform and entertain Spanish- speaking audiences throughout the nation.鈥�
KROI-FM, SBS鈥檚 铿乺st radio acquisition in Houston, joins the company鈥檚 portfolio of top-performing stations in the major U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, Orlando, Tampa, and Puerto Rico. SBS also operates AIRE Radio Networks, a national platform of over 290 a铿僱iated stations reaching 95% of the U.S. Hispanic audience. Beyond radio, SBS owns and operates MegaTV, produces live concerts and events, and powers the digital streaming platforms LaMusica and HitzMaker, thus furthering its commitment to delivering high-quality entertainment across multiple platforms.
Founded in 1983, SBS has grown to become a leader in Spanish-language media, continually evolving to meet the needs and desires of its growing audience.
Contact: Claudia聽Puig,聽cpuig@sbscorporate.com